The Brand Board – Rebranding Pt IV

Catch up on my previous branding posts here: Part I, Part II, Part III

The logo is pretty rad, huh? I love it, too! Now to the fun part – Colors! Patterns! Textures! Oh my!

When thinking of the styling that I wanted for my branding, I knew I wanted the MAIN color to be a dark navy blue….something about the color rings feminine and chic to me. I loved giving it some pop with coral, and I KNEW there MUST be gold in there, as well. Not just any gold – but a ‘glittery’ gold. I love all things glittery. *Smile* I also am kinda obsessed with chevron, but honestly – in 2013 – it’s played. So Katie picked out such an awesome alternative – herringbone! *SWOON*

Here’s what Katie came up with for the first draft:


OH. MY. GOSH! Look at my bike!!!! Don’t you just want to hop on and ride off into planning land?!??! It’s perfection! I love it! I just love everything about this logo! As far as the color/texture palette – well, like I said above – I wanted more of a glittery gold, so I requested that. I also wanted one of the monograms to incorporate the navy color, since this was the main color in my branding – so Katie hopped to it and then I got this in the second draft:

YEAH! Do you not just loveeeeeee the ‘Dawning of a New Day’ font? It screams feminine and fun – exactly what I was looking for. Love love love! My rebranding was almost complete……or was it? Stay tuned!!!

About hellolove

Hello Love Events is a wedding & event planning + design boutique located in Northern Virginia. It offers a variety of planning/coordination services to a wide range of personal and social events including, but not limited to, weddings, anniversaries, baby & bridal showers, Quinceañeras, Sweet Sixteens (16), Luncheons, and more. Hello Love Events mostly offers these services across the D.C., Maryland, and Virginia areas of the United States, however, they are also willing to travel to other parts of the U.S. and abroad. Connect with Lacoya Heggie on Google+