Catch up on my previous branding posts here: Part I, Part II, Part III
The logo is pretty rad, huh? I love it, too! Now to the fun part – Colors! Patterns! Textures! Oh my!
When thinking of the styling that I wanted for my branding, I knew I wanted the MAIN color to be a dark navy blue….something about the color rings feminine and chic to me. I loved giving it some pop with coral, and I KNEW there MUST be gold in there, as well. Not just any gold – but a ‘glittery’ gold. I love all things glittery. *Smile* I also am kinda obsessed with chevron, but honestly – in 2013 – it’s played. So Katie picked out such an awesome alternative – herringbone! *SWOON*
Here’s what Katie came up with for the first draft:
OH. MY. GOSH! Look at my bike!!!! Don’t you just want to hop on and ride off into planning land?!??! It’s perfection! I love it! I just love everything about this logo! As far as the color/texture palette – well, like I said above – I wanted more of a glittery gold, so I requested that. I also wanted one of the monograms to incorporate the navy color, since this was the main color in my branding – so Katie hopped to it and then I got this in the second draft:
YEAH! Do you not just loveeeeeee the ‘Dawning of a New Day’ font? It screams feminine and fun – exactly what I was looking for. Love love love! My rebranding was almost complete……or was it? Stay tuned!!!